Forevermark Bets on New Markets and Younger Buyers to Drive Growth
As Forevermark accelerates its India expansion, Shweta Harit, Global Senior Vice President, De Beers Group, and CEO, Forevermark, discusses the changing dynamics of natural diamond demand, the growing influence of younger consumers, emerging retail opportunities, and the strategies driving the category’s next phase of growth in a conversation with Suneeta Kaul.
De Beers Names Jaipur’s Sawai Padmanabh Singh Natural Diamond Advocate; Forevermark Unveils Festive Campaign
De Beers appointed Sawai Padmanabh Singh of Jaipur as its natural diamond advocate in India, while Forevermark Diamond Jewellery unveiled Princess Gauravi Kumari as the face of its festive campaign.
De Beers India launches Friendship Day retail campaign across nine cities
De Beers India will host its 'Love, from Bestie' Friendship Day campaign on August 1-2 across 60 partner stores in nine cities, promoting natural diamond jewellery through an in-store retail experience.
Forevermark expands retail footprint ahead of Akshaya Tritiya demand
Forevermark Diamond Jewellery accelerates retail expansion and merchandising reset across India ahead of Akshaya Tritiya 2026, leveraging flagship launches, new market entries, and omni-channel initiatives to capture rising diamond demand.
Forevermark Diamond Jewellery Opens Store in Patna
Forevermark Diamond Jewellery opened a new store in Patna on April 6, 2026, with Neetu Chandra inaugurating the outlet to strengthen regional presence and meet rising demand.
Forevermark Opens First Store in Chandigarh at Nexus Elante Mall
Forevermark Diamond Jewellery from De Beers Group opens its first Chandigarh store at Nexus Elante Mall on March 20, 2026 with Vismay Jewels partnership, targeting the city’s growing luxury market.
Forevermark Diamond Jewellery Featured at London Fashion Week Presentation
Forevermark Diamond Jewellery partnered Raw Mango’s Fall Winter 2026 show at London Fashion Week, London, on February 23, 2026, supporting natural diamond promotion through international fashion industry collaboration and visibility.
Forevermark Opens De Beers Group’s Largest Flagship Store in Mumbai
Forevermark Diamond Jewellery opened De Beers Group’s largest flagship store in Mumbai on January 8, 2026, strengthening its India retail strategy and marking the launch of the new Icon Collection.
Forevermark celebrates love in 2025, with an exclusive offer – An 18kt gold charm with every purchase above Rs1 lakh
Forevermark, the brand known for its natural and beautiful diamond jewellery designs, is looking to give something special to customers, to celebrate their precious moments of love in the new year
Honour the eternal, sacred bonds of Raksha Bandhan with De Beers Forevermark diamond jewellery
De Beers’ Forevermark Avaanti and Forevermark Icon collections’ natural diamond bracelets make perfect gifts for siblings this festive occasion.
Kamna Jewellers’s renovated store is functional, yet elegant
Having just renovated his store, Shikhar Agarwal of Kamna Jewellers talks to Suneeta Kaul about what prompted him to expand the business, and his plans for the coming times
Tata CLiQ Luxury Launches Fine Jewellery with De Beers Forevermark
Tata CLiQ Luxury marks a milestone by launching nine trending collections
Forevermark comes out with ‘#IDo’ contest for Valentine’s Day
Participants need to share their ‘I do’ moment, which encapsulates the unique story of the relationship
De Beers Forevermark Forum 2021: Innovation Galore
De Beers Forevermark Forum 2021 promises a lot to look forward to and is also all set to showcase an array of retail innovations
Neelkanth Jewellers Launches Forevermark at HSR layout, Bengaluru
Film star Srinidhi Shetty graced the launch and unveiled the 100 Carat Program
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